- Spain
- Universidad de Alcalá, Letras, Adjunctadd
- Assistant Professor of Media Studies at UAH. Ph.D in Communication, Education and Society. Master in "Communication and Learning in the Digital Society" by the University of Alcalá. Degree in History and Audiovisual Communication from the Complutense University of Madrid. Producer and audiovisual... moreAssistant Professor of Media Studies at UAH.
Ph.D in Communication, Education and Society. Master in "Communication and Learning in the Digital Society" by the University of Alcalá. Degree in History and Audiovisual Communication from the Complutense University of Madrid. Producer and audiovisual producer since 2002. He has directed short films, advertisements, documentaries and video clips. He has also created holographic installations, 3D projections and interactive screens. He is responsible for several projects to disseminate the cinematographic heritage.edit
Introduction. It analyzes the media literacy processes of young people through communities of practice in participatory contexts and through the use of digital discourses that enable the creation of transmedia universes. Methodology. It... more
Introduction. It analyzes the media literacy processes of young people through communities of practice in participatory contexts and through the use of digital discourses that enable the creation of transmedia universes. Methodology. It combines qualitative data collection techniques through action research, virtual ethnography and visual methods. Results They reconstruct the activity system of an audiovisual creation workshop aimed at pre-adolescents and adolescents between 8 and 14 years of age in a citizen laboratory. Conclusion. It reflects on non-formal strategies of media education, the roles that young people adopt as users of social networks and the creation of transmedia content based on the experience of narrative worlds.
Research Interests:
Nowadays, transmedia storytelling has shaped new ways to produce children's content, in which the audience has an increasingly active role (Living-stone and Bovill 2013; Cortesi et al. 2015). The fruition of storytelling content through... more
Nowadays, transmedia storytelling has shaped new ways to produce children's content, in which the audience has an increasingly active role (Living-stone and Bovill 2013; Cortesi et al. 2015). The fruition of storytelling content through digital media allows to connect it with personal interests and school activities as well as to enhance the link between adults and children (Ito et al. 2013; Jen-kins, Īto, and boyd 2015). The main goal of this paper is to analyze the new trans-media release of one the most successful and recognized TV cartoons all over Spain and Latin America: La Familia Telerín. Specifically, we want to discover how the cartoon was re-valued by the production company Anima Kitchen, and understand the role that transmedia storytelling played out in this regard. Adopting a digital anthropology approach (Horst and Miller 2012), our findings come from big data, a focus group and through a virtual ethnography. The findings provide us with a clear understanding about how transmedia storytelling supports social values, media skills and learning activities into the everyday life of children.
Research Interests:
This chapter aims to connect the digital resources of knowledge with the historical and cultural heritage in the context of smart cities. Speciically, combining the joint intervention in the Real Sitio of El Pardo and Aranjuez, as well as... more
This chapter aims to connect the digital resources of knowledge with the historical and cultural heritage in the context of smart cities. Speciically, combining the joint intervention in the Real Sitio of El Pardo and Aranjuez, as well as the Foundation Square of the University of Alcalá, both in Spain. Through traditional historical research and the innovative use of new technologies like augmented reality (AR), a historical, biological and cultural heritage is conserved, consisting of forests, gardens, agricultural spaces, urban centers and palatial residences. Cultural and artistic heritage is a resource of the irst magnitude for the sustainable development of smart cities. It evolves with time and society; it is this that determines what goods are to be conserved and protected for posterity, according to the values atributed to them. Hence, the importance of achieving an awareness in society plays an active part in the conservation, enjoyment and dissemination of heritage. In this context, the augmented reality is presented as a powerful tool for contextualizing and disseminating the heritage, as well as to make the resources created more accessible, making an innovative use of the new technologies applied to the transfer of knowledge and the enhancement of a country's cultural and historical heritage.
Research Interests:
El inicio de la televisión transmedia en España: TVE y "Víctor Ros" Julián de la Fuente Prieto, Universidad de Alcalá-julian.fuente@uah.es Sara Cortés Gómez, Universidad de Alcalá-sara.cortesg@uah.es Rut Martínez Borda, Universidad de... more
El inicio de la televisión transmedia en España: TVE y "Víctor Ros" Julián de la Fuente Prieto, Universidad de Alcalá-julian.fuente@uah.es Sara Cortés Gómez, Universidad de Alcalá-sara.cortesg@uah.es Rut Martínez Borda, Universidad de Alcalá-rut.martinez@uah.es Resumen En este trabajo se analiza la aparición de un nuevo modelo de radiodifusión en España, basado en la narración transmedia. El caso de "Víctor Ros" es una de la primera series transmedia, en el que los medios sociales participan en la trama, y no sólo en la promoción de la emisión de televisión. TVE ha diseñado una esta estrategia transmedia con el fin de restaurar la originalidad de esta serie, emitida previamente por Movistar TV. A lo largo de esta investigación nos preguntamos cuál es el papel de la televisión en los contenidos transmedia, cómo afecta esta narración en la audiencia social, y, finalmente, de qué manera se puede introducir un narrativa transmedia en una serie de ficción. Palabras clave Narrativa transmedia, televisión transmedia, audiencia social, series de ficción. Abstract This paper analyses the emergence of a new broadcasting model in Spain, based in Transmedia storytelling. The case of "Víctor Ros" is one of the very first transmedia series in which social media take part in the plot, and not only in the promotion of tv broadcasting. TVE designed this transmedia strategy in order to restore originality in this series, broadcasted previously by Movistar TV. Along this research we want to find what is the role of TV in the transmedia contents, how affects this storytelling to the audiences, and finally in which way you can introduce a transmedia storytelling in a series script.
Research Interests:
Este artículo analiza cómo los “prosumidores” se convierten en profesionales de los medios de comunicación, a través de un proyecto de innovación educativa sobre alfabetización mediática. Mediante la metodología de investigación-acción se... more
Este artículo analiza cómo los “prosumidores” se convierten en profesionales de los medios de comunicación, a través de un proyecto de innovación educativa sobre alfabetización mediática. Mediante la metodología de investigación-acción se analizan los reportajes audiovisuales para un periódico digital realizados por los estudiantes de Grado en Comunicación Audiovisual. Los tradicionales modelos de mímesis y diégesis narrativa nos ayudan a identificar las diferentes formas utilizadas para representar la realidad por parte de “prosumidores” y profesionales.